Want a sugar pill to work really well? Charge more for it. At least that is the findings of a new study published on Tuesday that shows the well-known "placebo effect" works even better if the dummy pill costs more. It appears now, that to show the best results during clinical trials, it’s best to offer 2 sugar / placebo pills and the real medicine that is being tested.

The new testing should go as such - One sugar pill would be classified as the generic low cost version of the drug, then you have the other sugar pill classified as the non-generic drug, which is a little more expensive, and then somewhere in the mix you use the real medicine. Now with this, the drug testers can truly say they have tested the drug thoroughly, and chances are, one of the sugar pills will have better results then the actual medicine that is being test, that is the power of the human mind at work.

The results of this new study does not surprise me in the least. The human mind is a mystery, and the more we study it, and with the answers we find out, the more questions that arise. But there is no doubt that the power of the human mind is amazing, just by a simple belief in something or someone, anything is possible, from miracle cures to the demise of the human believing in said thing or person. But I do find it funny that it took scientist this long to figure it out, it’s a wonder they didn’t realize this earlier. All they needed to do is examine peoples spending habits and they would’ve come to the conclusion that people give more weight to something that cost more, usually thinking it’s better then a cheaper alternative, even though this may not be the case.

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